AIGA San Francisco Design Conference – Event Page Concept & Prototype

This project was built from the ground up, starting with a creative brief, followed by brainstorming, concept development, and a high-fidelity interactive prototype in Figma. The goal was to design an engaging, user-centric event page that reflects the vibrant and collaborative spirit of the AIGA design community.

Key Features of the Prototype:

• Floating Navigation Bar: Persistent access to all major sections for smooth navigation.

• Hero Section with Video Loop & CTAs: A dynamic looping video background paired with bold visuals and clear calls-to-action, creating an immersive first impression.

• About Section: Concise, compelling overview of the event and its purpose.

• Interactive Conference Schedule: Fun, shareable design for easy planning and social engagement.

• Speaker Bio Cards: Featuring photos, social links, and quick bios for each speaker.

• Conference Pass Pricing Cards: Clear, visually appealing package options for attendees.

• Secure Registration Form: Integrated payment functionality for a seamless sign-up experience.

• Venue Info with Map: Easy-to-access location details for convenience.

• Sponsors Section: Highlighting event partners and supporters.

• Footer: Comprehensive navigation and social connectivity.

Tools Used: Figma for wireframes, comps, and interactive prototype.

This design emphasizes visual engagement, clarity, and conversion, ensuring attendees have an enjoyable and intuitive experience from discovery to registration.