Overview

WestStar Ranch came to me with a vision: to create a brand that feels warm, inviting, playful, and professional—a true reflection of their vibrant community and bold spirit. I delivered a comprehensive brand kit that brings their identity to life across every touchpoint.

What I Delivered

• Logo Suite: A versatile logo system including primary, secondary, and icon marks tailored for digital and print use.

• Color Palette: A rich, earthy palette featuring the signature Sangria Red, paired with complementary tones that evoke the warmth of the Southwest.

• Typography System: Clean, modern fonts that balance approachability with professionalism.

• Brand Guidelines: A detailed guide to ensure consistency in tone, visuals, and messaging across all platforms.

• Social Media Templates: Ready-to-use designs that keep their online presence cohesive and engaging.

• Stationery & Print Collateral: Business cards, letterheads, and signage that reinforce the brand’s personality.

The Impact

WestStar Ranch now has a cohesive visual identity that resonates with their audience and sets them apart in the market. Their brand feels authentic, bold, and full of heart—just like the people behind it.