Modernizing Federal Visual Communication for Clarity and Impact

Project Description:
This campaign showcases a series of redesigned FBI public information materials aimed at increasing clarity, urgency, and viewer interaction. As part of my visual communication and advertising studies, I focused on transforming dense, text-heavy flyers into clean, compelling designs that encourage public engagement and tip submissions.

Each redesign was crafted to highlight key information through improved layout, bold typography, and strategic use of imagery. The goal was to make these materials more accessible and actionable for the average American viewer, aligning with the FBI’s mission to inform and involve the public.

Design Focus:

• Clear visual hierarchy

• Readable, concise messaging

• Strong calls to action

• Professional branding alignment

• Public-centered design strategy

Tools Used:
Adobe Illustrator · Photoshop · InDesign