Project Yellow Light Campaign

Youth-Driven PSA Design to Combat Distracted Driving

I participated in the Project Yellow Light campaign, a national scholarship competition that challenges students to create compelling public service announcements (PSAs) aimed at preventing distracted driving among teens.

For this project, I developed a visually engaging and message-driven campaign that included:

• Bold, attention-grabbing graphics designed to resonate with young drivers.

• A clear and impactful slogan that emphasized the dangers of texting while driving.

• Youth-centric design elements such as vibrant colors, modern typography, and relatable imagery to ensure the message connected with the target audience.

• A layout optimized for social media sharing, increasing the potential reach and engagement of the PSA.

This campaign allowed me to combine my passion for design with a meaningful cause, using visual storytelling to promote safety and awareness among my peers.